The Club

ZTE RENEW DEAL TO BE TECHNOLOGY PARTNER FOR TWO MORE SEASONS

03/05/2017

José Castro said: "The two companies can keep on mutually assisting each other to progress and achieve bigger, more important things

Sevilla FC and ZTE have reached an agreement for the company to continue as the club’s official technology partner for two more seasons. ZTE will also become the club’s official smartphone partner. The deal was presented by Sevilla president José Castro and Jacky Zhang, CEO of EMEA & APAC at ZTE, along with Ramón Loarte, Sevilla FC’s marketing director and ZTE Spain director Yijing Fan, in the Macarena Sevillista supporters’ club tent at the Seville April Feria.

The deal reinforces the club’s multinational techonology drive to grow the brand in the Spanish market and to continue the position of the company’s devices among the most desired in the world market, as demonstrated by sixth position in world smartphone sales in 2016 with 100 million devices sold.

Following the agreement for the seasons 2017/18 and 2018/19, both ZTE and Sevilla FC will take part in promotional events to engage Sevilla supporters with the brand. ZTE will advertise in various parts of the Estadio Ramón Sánchez-Pizjuán, including the mixed zone and the press conference room, and the club’s training ground.

ZTE will have a presence on the two scoreboards at the stadium, with fans able to enter exclusive competitions to win handsets, Sevilla tickets and merchandise as well as keeping up to date with the latest news from the company. ZTE will also be active on social media to interact with supporters.

"We’re on the right track and improving the terms in each contract, which signals that we are advancing”

José Castro discussed the deal at the Feria. He said: “Obviously for us it’s an enormous pleasure to be able to renew this contract with a multinational telecommunications company like ZTE, which has sold millions of phones this year. Sevilla FC has been a window in Europe for them, and in Spain especially, to help their growth.

“The two companies can keep on mutually assisting each other to progress and achieve bigger, more important things which would’ve been out of the question before. We’re on the right track and improving the terms in each contract, which signals that we are advancing.”

The Asian multinational has been one of the fastest-growing technology companies in recent years, thanks to the rise in the use of smartphones including the ZTE AXON 7, AXON 7 MINI and BLADE V8, the latest to be released in Spain. The company is one of the biggest in its sector in Spain, with agreements with the big distribution chains. In figures, in just the last year their sales have tripled and at times their sales exceeded 10% of the Spanish mobile market.

ZTE have involved themselves with various sports team in recent years and have become particularly prominent in the United States. The company is the official technology sponsor of several basketball teams in the NBA including current champions Golden State Warriors, New York Knicks, Houston Rockets and the Chicago Bulls. In Spain, meanwhile, the company’s agreement with Sevilla FC will see them complete four years’ involvement with the club.

Sales tripled in the last year alone

ZTE is a provider of advanced telecommunication systems, mobile devices and technology solutions to consumers, operators, companies and public bodies. As part of ZTE's M-TIC strategy, the company is committed to providing its customers with end-to-end integrated innovations to deliver excellence and value to help convergence in the ICT and telecommunications sectors. Present on the Hong Kong and Shenzhen stock exchanges, ZTE products and services are sold to more than 500 operators in more than 160 countries. ZTE allocates 10% of its annual revenue to R & D. ZTE, is committed to corporate social responsibility and is a member of the United Nations Global Compact. For more information, you can visit www.zte.com.cn or the Spanish website http://www.zte.es.