JD SPORTS SPONSORSHIP DEAL EXTENDED

We have renewed our partnership with JD Sports, signing a new deal that will see the company continue as an official sponsor of Sevilla FC. This news comes six months after the initial agreement was made with both parties eager to extend the partnership

The JD Sports logo will be on the sleeve of the first team’s match shirts as well as the training kit. The British company will also continue as an official sponsor of Sevilla FC Women.

Throughout the year, we have worked with JD Sports on multiple different projects, for example JD Club Kings, in which we collaborated with other top European clubs to produce innovative content, and ‘El Córner de JD’, a series that provides an insight into the club for fans to enjoy. In the near future, JD Sports will also begin working together with the Sevilla FC Foundation for further activations in the community.

Our Club President, José María del Nido Carrasco, shared his delight at the extension of this partnership: “We've established a relationship that benefits us both as two globally recognised brands of huge prestige and boundless ambition.” In addition, Michael Armstrong, JD Global Managing Director, added: “After such a great start to the partnership we are delighted to be able to extend our agreement with Sevilla FC. We are looking forward to continuing to build our activation plans with the club and develop on the great work already done this season.”

JD Sports is a British sportswear retailer with more than 3,400 stores and over 65,000 employees. They have a strong presence in Europe, North America and Asia, offering their customers the best brands, combining international labels with the latest sports apparel.