The integration of technology in all the processes related to the creation of knowledge, training and the beginning of entrepreneurship actions is the definite step forward which allows enhance the added value generated by all these actions. The digital transformation is not an option anymore, it is an obligation which implies a cultural change marked by the culture of challenge and experimentation. The relation with the data is a basic requirement to develop successfully the digital transformation processes into an entity.

Data have the capacity to increase innovation into organisations. Consequently, Sevilla FC Innovation Center will promote development actions and new technologies applicability, relations with strategic partners of the sector as well as the application and the development of digitalisation processes linked to the world of sport.

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Lozark and Monchi with the programme's presenter
MONCHI: "DATA IS THE FUTURE, IT HELPS YOU TO MAKE THE QUICKEST DECISIONS"
The General Sporting Director took part in the 'Junglers' eSports progamme, organised by ElDesmarque and Vodafone
Monchi giving his talk at the Wanda Metropolitano
MONCHI WAS PRESENT AT THE FOOTBALL DATA INTERNATIONAL FORUM IN MADRID
He gave a masterclass at the Wanda Metropolitano in front of more than 100 people in attendance
José María Cruz at Web Summit
CASTRO AND CRUZ OUTLINE THEIR PLANS FOR THE SEVILLA FC OF THE FUTURE
Both participated in Web Summit 2019 in Lisbon