Sevilla FC have come to an agreement for a new international association with MyHeritage, a worldwide leader in DNA tests. The Nervionenses have joined up with MyHeritage to analyse the past of their players and understand the role that heritage plays in their own identity and in the team's. Franco Vázquez, Ben Yedder, Sergi Gómez and Sarabia participated in the activity.
SEVILLA FC AND MYHERITAGE COME TOGETHER FOR A NEW INTERNATIONAL ASSOCIATION
From video sessions between Sevilla FC and MyHeritage, the players will discover their ethnic origins through DNA tests and will learn more about their family history. Sevilla FC and MyHeritage will share the surprising results through social media.
'Passion and identity are ingrained in Sevilla's DNA. MyHeritage will help the players discover their ethnic origins and learn about their family history. Alongside the fans and the players, we will embark upon a journey to find out the club's true DNA,' commented Aviram Levi, MyHeritage's director of marketing.
MyHeritage, which has more than 100 million registered users worldwide, has carried out similar investigations with other football clubs such as Borussia Dortmund.