Sevilla FC continues to implement new initiatives to consolidate our digitalisation and internationalisation, key aspects of our Strategic Plan and crucial in order to continue to strengthen our brand. For this reason, the club has just relaunched its new digital format for newsletters, much more adapted to the increasingly young and international audience, but without losing the Sevillista essence.
The new digital look, created by the digital agency 'Pro.Agency', is aimed at improving users' experience in one of the main assets of direct communication with fans: their newsletters. The new designs adapt to a more modern and digital language, reinforce and consolidate the brand identity and allow for offering personalised content and benefits adapted to the different types of fans and supporters.
This new look aims to build on the excellent results achieved by Sevilla FC in 2022 in email marketing, where it achieved +200% growth in turnover, +60% growth in open rate and +100% growth in click-through rate.
The constant increase in the number of Sevilla fans and supporters all over the world has driven the club to invest in key projects to consolidate its brand image, based especially on digitalisation and internationalisation.
Sevilla FC grew by 32% in the number of followers on Spanish social networks in 2022, despite not having entirely satisfactory sporting results. A figure that has allowed the club to position itself as the 4th most followed team in LaLiga, surpassing Valencia CF and only behind Real Madrid, FC Barcelona and Atlético de Madrid. Outside our borders, Sevilla FC has grown especially in the Asian world. In China, it was the 7th most popular European club (and 2nd Spanish club) on its main social network, Weibo, where it now has almost one million followers.
La apuesta por la captación y la centralización del dato permite un mayor conocimiento del aficionado o simpatizante sevillista. El Sevilla FC lleva ya varios años trabajando hacia una estrategia omnicanal con el objetivo de tener una visión única del aficionado y poder así mejorar su experiencia. Además, tiene en ciernes el lanzamiento de una nueva herramienta 360º, ‘AIFans’, con la que conseguirá un crecimiento exponencial de todos estos aspectos.
The commitment to capturing and centralising data allows for a greater understanding of the Sevilla fan or supporter. Sevilla FC has been working for several years now towards an omnichannel strategy with the aim of having a unique insight into the fan in order to improve their experience. In addition, it has in the pipeline the launch of a new 360º tool, 'AIFans', with which it will achieve exponential growth in all these aspects..