Young Africans SC
The Club

A PIONEERING PROJECT TO ADVISE TANZANIAN SIDE YOUNG AFRICANS SC ALONGSIDE LALIGA

Sevilla FC has signed a strategic consultancy agreement with Tanzania's most successful club to help boost the growth of football in Africa

LaLiga and Sevilla FC have joined forces to advise Tanzanian side Young Africans SC. The management of Spanish football, who will focus on organisational structure and the business of football, and the Andalusian club, who will focus on sporting management, economic management and fans, are those in charge of supporting the Tanzanian club in their process of transformation, as explained to EFE: "Our international strategy, as well as having a presence and increasing interest in the competition, has the aim of making football grow on a local level. We think that increasing interest in football in each country is good for everyone", assured the LaLiga International Development Director, Óscar Mayo. 

An innovative project that arose from a sponsorship with the Tanzanian logistics, transport and tourist services company GSM Group. "It will be three-and-a-half year agreement, in which we will advise them in management and activities with the fans, digital transformation, marketing and sales, economic control, digitalisation or international development", adds Mayo.

A three-and-a-half year project to advise the Tanzanian club in all areas of management

The Young Africans are the most decorated club in Tanzanian football, with 27 league titles, and they have produced footballers such as Shabani Nonda, who went on to play for European clubs such as Roma, Monaco, Blackburn Rovers and Galatasaray. The training will combine working from a distance with LaLiga and Sevilla coaches travelling to Tanzania for training sessions with employees of Young Africans.

Cruz: "When the circumstances allow it, our coaches will be present in Tanzania"

"In these complicated moments for travel, the idea is that the work is more telematic and as soon as the sanitary circumstances allow it we can complement it with the presence of our technicians there in Tanzania", points out the general director of Sevilla FC, José María Cruz. The Seville club decided to join this entity as part of the "vocation of collaboration" that it has with LaLiga in its work of international expansion of the competition. "Just like when we have asked LaLiga for help to go to an international market we have had it, when they ask us for help in a specific country we have thrown ourselves into it. We understand that there has to be a joint work", considers Cruz. 

We must remember that just a year ago Sevilla FC visited Tanzania for the first time with LaLiga World Challenge. It was a friendly match against Simba SC, who had previously defeated YANGA - as the side are popularly known in their country- to find out which Tanzanian team would play against the Nervionenses in that historic match. 

Communication Department