THE NUMBERS GROW FOR SEVILLA FC'S SECOND STUDIO SHOW ON WEIBO

The second Sevilla FC Studio Show on its official account on the Chinese social media platform Weibo was a complete success. Although it was originally scheduled to be broadcast ahead of the home game against Real Sociedad, the lockdown in Shanghai forced a change of plans and postponed it until April 1st. Also, the style of the programme was slightly changed, which its focus on analysing the team's season, especially in the league. It included exclusive pieces with the players and Monchi as well as content specifically produced in China such as quizzes and debates among fans. 

In terms of audience numbers, they confirm the growth of the Sevilla FC brand in the country, given that a total of 611,000 views were recorded live - a 15% increase from the first time. Also, engagement reached 2,500, which was a 2.5% increase from the first Studio Show. It is estimated that there are 10,400 new followers of the club as a direct result of the broadcast. 

All of this is thanks to Valvoline, who was very involved as a club sponsor and was the main force behind the event, sharing it on its own channels as well as on La Liga's. The Chinese fans greatly appreciated the direct participation of the players in this type of content, being interested not only in their playing ability but also in their personality and charisma away from the pitch.